Case Study: Boosting Revenue for "Vista Grand Hotel" through Strategy-Driven Growth

Client: Vista Grand Hotel, 4-star boutique property in Jaipur

Goal: Increase occupancy & revenue post-pandemic

Duration: 6 months

The Challenge

Vista Grand was struggling with:

• Low weekday occupancy (40%)

• Poor OTA ranking due to outdated listings

• No direct booking incentive

• Weak online brand presence

Strategic Approach

1. Revenue Management Overhaul

• Implemented dynamic pricing using RevPAR optimization

• Created distinct weekday vs. weekend rate strategies

• Introduced flexible cancellation and early bird pricing

2. OTA Optimization

• Revamped all listings on Booking.com, Agoda, Goibibo

• Added 360° room photos, videos, and guest reviews

• Improved response times and guest ratings to boost algorithm rank

3. Direct Booking Push

• Developed a fast, mobile-friendly website with real-time booking engine

• Offered 10% discount + free breakfast on direct bookings

• Launched a loyalty program for repeat guests

4. Targeted Digital Campaigns

• Ran Google Hotel Ads and Instagram retargeting

• Created content around “Top Things to Do in Jaipur” to drive SEO

• Promoted mid-week business stays and weekend getaways

5. Local Partnerships

• Collaborated with nearby cafes and tour operators for bundled packages

• Created wedding and corporate packages with custom pricing
  

The Results (in 6 months)

Metric	Before	After
Occupancy Rate	48%	77%
Average Daily Rate (ADR)	₹3,100	₹4,200
Revenue per Available Room (RevPAR)	₹1,488	₹3,234
Direct Bookings	12%	38% of total bookings

Conclusion

By treating the hotel like a digital-first business with strategic pricing, marketing, and partnerships, Vista Grand turned around its revenue stream and brand visibility within half a year.